Small Business Specialists!

11 August 2010

A Race To The Top

Written by Mike Pickett, Posted in Website Development

Search engine optimization strategies that mystify and confuse?!?

It's no secret that SEO (search engine optimization) is a lucridive business - for both the web development company and the company the work is provided to.

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22 July 2010

Men are from Mars, Women are from Venus - Graphic Designers are from....

Written by Mike Pickett, Posted in Corporate Identity, Print Design, Website Development

Ever have issues getting your ideas across to a Graphic Artist? This is the first in a string of articles that will help to thin out that gap and assist you with getting the design you want.

I would like to tell you a story.  It is going to be roughly 800 pixels long, 250 pixels wide.  The color palette of this story is going to consist of colors from within the Trumatch and Pantone books. 

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22 July 2010

Perforated Edges Don't Mean Business

Written by Mike Pickett, Posted in Print Design

With all of the inexpensive options available no serious business should be handing out business cards with perforated edges and clipart - a card that was designed on your home computer doesn't say 'professional business' in any way.

Alright, let's discuss business cards. You know that little piece of your business that gets shoved into pockets, left on dashboards, used to pick teeth after a meal

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22 April 2010

Your Website Sucks

Written by Mike Pickett, Posted in Website Development

Not an easy pill to swallow... but to be honest your website may just suck. I know that mine did - my new site probably still does to some people. What can we do about it?

I spend countless hours, just ask my skinny cat and my girlfriend, on the internet looking at websites, reading "expert articles" and trolling for new ideas for my website, business cards and the websites, logos and business collateral of my clients.

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25 September 2009

Logo or Corporate Identity…what’s the difference?

Written by Mike Pickett, Posted in Corporate Identity

I’ve been doing quite a bit logo design lately…today while working on a logo for an investment company I thought to myself – “Do they really only need a logo or do they need an identity?”

I’ve been doing quite a bit logo design lately…today while working on a logo for an investment company I thought to myself – “Do they really only need a logo or do they need an identity?” – no difference you say! I beg to differ.

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31 July 2009

Logo Design...Benefit in the End

Written by Mike Pickett, Posted in Corporate Identity

Your logo is the face of your company, what you put forth into the business world that will now be known as "you". Consider your options and choose wisely.

You've got an idea for a company, a company name and now you need a logo. Let's have a look at your options.

  1. go to your local big box stationary store and buy a $49.00 logo design software package and design your own.

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27 July 2009

Crowdsourcing...the death of graphic design?

Written by Mike Pickett, Posted in Corporate Identity, Print Design, Website Development

This article is to discuss an emerging trend that I am seeing. Crowdsourcing. What is crowdsourcing?

This article is to discuss an emerging trend that I am seeing.  Crowdsourcing.  What is crowdsourcing?  For those of you that just asked the question in your head I’ll tell you.  Crowdsourcing is where you post your project to a website for a specified dollar amount and then accept entries from different graphic designers. 

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