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Corporate Identity

22 July 2010

Men are from Mars, Women are from Venus - Graphic Designers are from....

Written by Mike Pickett, Posted in Corporate Identity, Print Design, Website Development

Ever have issues getting your ideas across to a Graphic Artist? This is the first in a string of articles that will help to thin out that gap and assist you with getting the design you want.

I would like to tell you a story.  It is going to be roughly 800 pixels long, 250 pixels wide.  The color palette of this story is going to consist of colors from within the Trumatch and Pantone books. 

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25 September 2009

Logo or Corporate Identity…what’s the difference?

Written by Mike Pickett, Posted in Corporate Identity

I’ve been doing quite a bit logo design lately…today while working on a logo for an investment company I thought to myself – “Do they really only need a logo or do they need an identity?”

I’ve been doing quite a bit logo design lately…today while working on a logo for an investment company I thought to myself – “Do they really only need a logo or do they need an identity?” – no difference you say! I beg to differ.

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31 July 2009

Logo Design...Benefit in the End

Written by Mike Pickett, Posted in Corporate Identity

Your logo is the face of your company, what you put forth into the business world that will now be known as "you". Consider your options and choose wisely.

You've got an idea for a company, a company name and now you need a logo. Let's have a look at your options.

  1. go to your local big box stationary store and buy a $49.00 logo design software package and design your own.

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27 July 2009

Crowdsourcing...the death of graphic design?

Written by Mike Pickett, Posted in Corporate Identity, Print Design, Website Development

This article is to discuss an emerging trend that I am seeing. Crowdsourcing. What is crowdsourcing?

This article is to discuss an emerging trend that I am seeing.  Crowdsourcing.  What is crowdsourcing?  For those of you that just asked the question in your head I’ll tell you.  Crowdsourcing is where you post your project to a website for a specified dollar amount and then accept entries from different graphic designers. 

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